Former CFO turned franchisee succeeds with Maaco’s Playbook

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Southern California entrepreneur Ron Hashemi wins regional award

January 10, 2022 // // CHARLOTTE, NC – The downsizing of the company in 2009 led Ron Hashemi to seek a new career, and his love of cars brought him to Maaco, the workshop of American auto body and the leader in the $ 38 billion auto paint and collision industry. Hashemi was recently recognized by Maaco for operational excellence and performance for 2021.

“I had no experience repairing and painting vehicles,” said Hashemi, owner of Maaco San Diego, Maaco Oceanside, Maaco National City and Maaco San Marcos. “But I knew how to work with clients, and I knew that if I focused on satisfying clients with quality work and quick turnaround times, Maaco could teach me the rest.”

Hashemi bought his first franchise in Oceanside, Calif. In 2010. The following year he received the Maaco Rookie of the Year award. He then bought his second franchise in 2013 in National City, then a third in San Diego in 2014. He now has a fourth branch in San Marcos, which opened in 2016.

“Maaco has an exceptional business model with a long history of successful operations,” said Hashemi. “I used their expertise and followed the game manual and the whole company team was very helpful throughout the process. They have the training, brand recognition and advertising support to help their franchisees be successful.

Hashemi has received several awards during his 11 years as a franchise, most recently a regional Maaco Cup winner in 2021, recognizing him for his outstanding performances in the Southwestern United States. Hashemi attributed its success to the focus on both customer and employee satisfaction.

“We do everything we can to make sure every customer is happy, and I make sure our employees are too,” Hashemi added. “I treat all my employees like family. When your team is happy, they work hard to keep customers happy. I find it to be a winning formula.




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