Yahoo refreshes financial department with updated iOS apps and new website – TechCrunch
Update: Yahoo has delayed the release of its new web interface. We don’t know when it will be live, so please be patient. Update 2: The website is now live.
Today, Yahoo refreshed the iOS app and website for its Finance department. The updates are valid and will help Yahoo stay relevant in the financial space, and possibly support the continued growth of its mobile user base.
If you think a company’s 5-year PE might be a joke in a nutshell, you’re probably using Yahoo Finance. When it comes to online financial sites, they are some of the best and most used. So Yahoo’s update of Finance’s web interface and related app is a decent way to understand the company’s design vision and check out its mobile improvements.
In short, Finance’s new web interface has been significantly cleaned up and configured to allow users to more quickly track their personal portfolio and explore market movements across asset classes.
Here’s a screenshot I took tonight of the now previous Yahoo Finance page:
Not the prettiest thing. Yahoo Finance has never been prized for its beauty or its layout. I use it personally because of its informational density.
In the age of flat design and simpler color schemes (aside from iOS 7), Yahoo has now embraced the simple design market trend. At least in this product refresh. Its other properties – try to figure out what’s going on here – remain for other demographics.
Now let’s move on to the new design. The following image is a screenshot provided by Yahoo, as I did not have access to the new website after the meeting:
This is a marked improvement. It would have been much better to have screenshots of the same moment of the site to compare versions, but it’s the best I can do.
The biggest change Yahoo has implemented in both the new web interface and the updated iOS apps is personalized content. As you can see at the top left of the new design, the actions you are following are displayed. You can select and remove actions from this list. The content in the middle follows your interests, which is helpful.
If you look in the upper right corner of the new design, you’ll see a simple visual explanation of the strongest and worst performers in your personal portfolio. This fits in with Yahoo’s larger goal of creating internet-based experiences that help you with your repeated tasks. You care about your money, then you check its performance. So, to help you quickly observe the flow of the dollar, Yahoo has built the new widget.
The other pages of the site have also been updated. What you need to know is that it is now easier to track your own investments, as well as commodities, currencies and markets than before on the site.
On a personal note, I spend a decent amount of time following the upcoming earnings of flagship companies and the market’s expectations about it. Yahoo has come up with a new tool that tracks both pieces of information for you. Yes.
The desktop web, however, is not Yahoo’s new direction, so we have to dig into a smartphone and switch to mobile.
Ready to go
Yahoo currently has 390 million monthly active mobile users. This is a number that he managed to increase sequentially. Considering the relatively short time that Yahoo has lived as a mobile-focused business, or at least one on the verge of becoming a mobile-focused business, its performance has been impressive.
As revenue issues persist, the company’s strategy to grow its mobile user base is working. With this in mind, updating its Finance applications is part of a broader strategy. I’ve criticized Yahoo before for failing to end their revenue discomfort by increasing mobile usage, but I have to admit that in this case, financial quibbling aside, I love the new iOS experience that I have. he built.
Android and Windows Phone users don’t need to apply – Yahoo, like many small Silicon Valley tech companies, is a bit of an Apple-centric, at least when it comes to its financial products. It’s no accident, I don’t think, that its new Desktop Finance website is probably a lot easier to reach than its predecessor. Hello, tablets.
What’s new for Finance on iOS? Similar personalization to what we saw in the web refresh, the same market information, the same data on all asset classes, push notifications for information that matches your financial interests and the best charts that I have ever seen. have never seen them on a phone. Here are some pictures taken from my personal laptop:
I used the app today and found it responsive and engaging. And for the first time in memory, I have a Yahoo mobile app installed on my phone. It may be a first, in fact.
Overall, Yahoo pulled off a powerful and functional refresh to its Finance department’s web interface and refreshed its iOS experience in a way that easily outperforms its previous versions. If you can’t live without a Market Data IV, each is worth a try.
Top image credit: Flickr